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5 Tips to optimize your t-shirt ads on Facebook

Facebook says it treats all product ads equally, but most with selling experience  would say not agree. There’s a difference in how t-shirt ads perform versus other product types, so for this post focus is on ads specifically designed for selling t-shirts (and other upper body apparel—hoodies, tanks, long-sleeve shirts, etc.).

1. Photo posts are still the best ROI type of ads for shirts

There are two main types of posts you can/should make as a SellMyTees.com seller; link posts and social media photo posts. When advertising individual shirts you should always use a social media photo post. Photo size of 1200 x 1650 pixels is recommended. You can also add a call-to-action (i.e. “order now”) at the bottom or top of the photo since the overall size of the image is larger.

Photo Posts: When you click on the picture it will lead directly to the SellMyTees.com Product Page in which the shirt is located. The viewer is more likely to focus on a photo post as compared to link posts. Photo posts seem to work the best when it comes to generating more impressions, clicks, shares and interaction from the target audience.

Link Posts: When you click on the link it will also lead directly to the SellMyTees.com Product Page in which the shirt is located, however link posts will most likely not get the interaction as that of photo posts.

After you create either of these post types on Facebook, you can then pick the ad objective like PPE, Website Conversion, Lead Ad, Click To Website, etc.

2. Keep your post text short and sweet

Posts should have 3 short lines of text; Put a blank line in-between each of them for readability. Organize text as follows:

Line 1: Question or statement to stop the user from scrolling in their Newsfeed

Line 2: Blank

Line 3: Click Here –> Link to SellMyTees listing

Line 4: Blank

Line 5: Ask them to do something social like: Tag another “X” you know now! (fill in with biker, pitt mom, soccer dad, etc.—whoever the audience is designed for.)

Keep in mind it’s good practice to add variables to your links because they can help you differentiate which ads are driving which conversions.

3. Use comments to draw attention to your product URL

It’s good practice to keep your listing URL front and center—after all, the whole point of the ad is to get your audience to convert.  Try the following on your photo post; first, comment on the post with your variable link, then reply twice to the comment and paste the same link. Then like all 3 comments. This will force the comment to stay at the top of your post—making it easily accessible to people viewing your photo ad.

4. Choose the right objective for t-shirt ads

When creating a photo post ad, I would always recommend choosing “Website Conversion” as the ad objective. Of course, there are a few layers…but “Add To Cart” and/or “Purchase” objectives seem to work the best.

5. Look at ads from Facebook’s point of view

At the end of the day, Facebook’s main concern is NOT if your ad is generating sales or not.  Their main concern is their user’s experience. They know if they repeatedly let bad content into the Newsfeed, the user will eventually leave Facebook.  If that happens, both Facebook and advertisers lose out.

There are specific guidelines you should be aware of (to avoid ad violations), but often internet marketers need to push the envelop to get noticed. The trick is to walk this line without crossing over it. Also, keep in mind that Facebook constantly changes where this “line” is…and you can fully expect them to keep changing it to preserve their user experience across all of Facebook. Remember to keep your ear to the ground and pay attention to how your ads perform to ensure they’re fully optimized for conversions.